APA Style

Kaufman, Louis. (1980). Essential of Advertising . New York: Harcourt Brace Jovanovich.

Chicago Style

Kaufman, Louis. Essential of Advertising. New York: Harcourt Brace Jovanovich, 1980. Text.

MLA Style

Kaufman, Louis. Essential of Advertising. New York: Harcourt Brace Jovanovich, 1980. Text.

Turabian Style

Kaufman, Louis. Essential of Advertising. New York: Harcourt Brace Jovanovich, 1980. Print.