APA Style
Bodian, Nat G.. (1995).
Direct Marketing Rules of Thumb : 1000 Practical and Profitable Ideas to Help You Improve Response, Save Money and Increase Efficiency in Your Direct Program .
New York:
McGraw-Hill.
Chicago Style
Bodian, Nat G..
Direct Marketing Rules of Thumb : 1000 Practical and Profitable Ideas to Help You Improve Response, Save Money and Increase Efficiency in Your Direct Program.
New York:
McGraw-Hill,
1995.
Text.
MLA Style
Bodian, Nat G..
Direct Marketing Rules of Thumb : 1000 Practical and Profitable Ideas to Help You Improve Response, Save Money and Increase Efficiency in Your Direct Program.
New York:
McGraw-Hill,
1995.
Text.
Turabian Style
Bodian, Nat G..
Direct Marketing Rules of Thumb : 1000 Practical and Profitable Ideas to Help You Improve Response, Save Money and Increase Efficiency in Your Direct Program.
New York:
McGraw-Hill,
1995.
Print.