APA Style
Arens, William F., Weigold, Michael F., Arens, Christian. (2011).
Contemporary Advertising & Integrated Marketing Communications 13th ed. (13th ed.).
Boston:
Mc Graw-Hill.
Chicago Style
Arens, William F., Weigold, Michael F., Arens, Christian.
Contemporary Advertising & Integrated Marketing Communications 13th ed..
13th ed.
Boston:
Mc Graw-Hill,
2011.
Text.
MLA Style
Arens, William F., Weigold, Michael F., Arens, Christian.
Contemporary Advertising & Integrated Marketing Communications 13th ed..
13th ed.
Boston:
Mc Graw-Hill,
2011.
Text.
Turabian Style
Arens, William F., Weigold, Michael F., Arens, Christian.
Contemporary Advertising & Integrated Marketing Communications 13th ed..
13th ed.
Boston:
Mc Graw-Hill,
2011.
Print.