APA Style

Peter, J Paul, Olson, Jerry C. (2010). Consumer Behavior & Marketing Strategy 9th ed. (9th ed.). : McGrawHill.

Chicago Style

Peter, J Paul, Olson, Jerry C. Consumer Behavior & Marketing Strategy 9th ed.. 9th ed. : McGrawHill, 2010. Text.

MLA Style

Peter, J Paul, Olson, Jerry C. Consumer Behavior & Marketing Strategy 9th ed.. 9th ed. : McGrawHill, 2010. Text.

Turabian Style

Peter, J Paul, Olson, Jerry C. Consumer Behavior & Marketing Strategy 9th ed.. 9th ed. : McGrawHill, 2010. Print.