APA Style

Belch, George E., Belch, Michael A.. (2009). Advertising and Promotion : An Integrated Marketing Communication Perspective 8th ed. (8th ed.). New York: McGraw-Hill.

Chicago Style

Belch, George E., Belch, Michael A.. Advertising and Promotion : An Integrated Marketing Communication Perspective 8th ed.. 8th ed. New York: McGraw-Hill, 2009. Text.

MLA Style

Belch, George E., Belch, Michael A.. Advertising and Promotion : An Integrated Marketing Communication Perspective 8th ed.. 8th ed. New York: McGraw-Hill, 2009. Text.

Turabian Style

Belch, George E., Belch, Michael A.. Advertising and Promotion : An Integrated Marketing Communication Perspective 8th ed.. 8th ed. New York: McGraw-Hill, 2009. Print.