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Advertising and Promotion : An Integrated Marketing Communication Perspective 8th ed.



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Detail Information

Series Title
-
Call Number
658.802 BEL a
Publisher McGraw-Hill : New York.,
Collation
xxv, 838 p. : illus. : tab. ; 28 cm.
Language
English
ISBN/ISSN
978-0-07-128440-0
Classification
658.802
Content Type
-
Media Type
-
Carrier Type
-
Edition
8th ed.
Subject(s)
Specific Detail Info
-
Statement of Responsibility
Collection Type

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