APA Style
McKenna, Regis. (2002).
Relationship Marketing : Successful Strategies for the Age of the Customer .
New York:
Prentice Hall.
Chicago Style
McKenna, Regis.
Relationship Marketing : Successful Strategies for the Age of the Customer.
New York:
Prentice Hall,
2002.
Text.
MLA Style
McKenna, Regis.
Relationship Marketing : Successful Strategies for the Age of the Customer.
New York:
Prentice Hall,
2002.
Text.
Turabian Style
McKenna, Regis.
Relationship Marketing : Successful Strategies for the Age of the Customer.
New York:
Prentice Hall,
2002.
Print.