APA Style
Kotler, Philip, Armstrong, Gary. (2008).
Principles of Marketing 12th ed. (12th ed.).
USA:
Pearson Prenice Hall.
Chicago Style
Kotler, Philip, Armstrong, Gary.
Principles of Marketing 12th ed..
12th ed.
USA:
Pearson Prenice Hall,
2008.
Text.
MLA Style
Kotler, Philip, Armstrong, Gary.
Principles of Marketing 12th ed..
12th ed.
USA:
Pearson Prenice Hall,
2008.
Text.
Turabian Style
Kotler, Philip, Armstrong, Gary.
Principles of Marketing 12th ed..
12th ed.
USA:
Pearson Prenice Hall,
2008.
Print.