APA Style
McKenna, Regis. (1991).
Relationship Marketing : Successful Strategies for the Age of the Customer .
New York:
Addison Wesley.
Chicago Style
McKenna, Regis.
Relationship Marketing : Successful Strategies for the Age of the Customer.
New York:
Addison Wesley,
1991.
Text.
MLA Style
McKenna, Regis.
Relationship Marketing : Successful Strategies for the Age of the Customer.
New York:
Addison Wesley,
1991.
Text.
Turabian Style
McKenna, Regis.
Relationship Marketing : Successful Strategies for the Age of the Customer.
New York:
Addison Wesley,
1991.
Print.