APA Style
Morgan, Adam. (1999).
Eating The Big Fish : How Challenger Brands can Compete against Brand Leadership .
Canada:
John Wiley & Sons, Inc.
Chicago Style
Morgan, Adam.
Eating The Big Fish : How Challenger Brands can Compete against Brand Leadership.
Canada:
John Wiley & Sons, Inc,
1999.
Text.
MLA Style
Morgan, Adam.
Eating The Big Fish : How Challenger Brands can Compete against Brand Leadership.
Canada:
John Wiley & Sons, Inc,
1999.
Text.
Turabian Style
Morgan, Adam.
Eating The Big Fish : How Challenger Brands can Compete against Brand Leadership.
Canada:
John Wiley & Sons, Inc,
1999.
Print.