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Eating The Big Fish : How Challenger Brands can Compete against Brand Leadership



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9780471242093.1658.827 MOR eMy LibraryAvailable

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Series Title
-
Call Number
658.827 MOR e
Publisher John Wiley & Sons, Inc : Canada.,
Collation
xvii, 286 p. ; 23 cm.
Language
English
ISBN/ISSN
0-471-24209-8
Classification
658.827
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
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Specific Detail Info
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