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Eating The Big Fish : How Challenger Brands can Compete against Brand Leadership
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Availability
| 6026.2015 | 658.827 MOR e | My Library | Available |
Detail Information
| Series Title |
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| Call Number |
658.827 MOR e
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| Publisher | John Wiley & Sons, Inc : Canada., 1999 |
| Collation |
xvii, 286 p. ; 23 cm.
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| Language |
English
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| ISBN/ISSN |
0-471-24209-8
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| Classification |
658.827
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| Content Type |
-
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| Media Type |
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|---|---|
| Carrier Type |
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| Edition |
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| Subject(s) | |
| Specific Detail Info |
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| Statement of Responsibility |
Adam Morgan
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| Collection Type |
Buku Sirkulasi
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Other version/related
No other version available
