APA Style

Percy, Larry. (2008). Strategic Integrated Marketing Communications : Theory and Practice . USA: Elsevier.

Chicago Style

Percy, Larry. Strategic Integrated Marketing Communications : Theory and Practice. USA: Elsevier, 2008. Text.

MLA Style

Percy, Larry. Strategic Integrated Marketing Communications : Theory and Practice. USA: Elsevier, 2008. Text.

Turabian Style

Percy, Larry. Strategic Integrated Marketing Communications : Theory and Practice. USA: Elsevier, 2008. Print.