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Marketing Management 12th ed.
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Detail Information
| Series Title |
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|---|---|
| Call Number |
658.8 KOT m
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| Publisher | Pearson : New Jersey., 2006 |
| Collation |
xxxix, 672 p : illus. ; 27.2 cm.
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| Language |
English
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| ISBN/ISSN |
9780131968530
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| Classification |
658.8
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| Content Type |
-
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| Media Type |
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|---|---|
| Carrier Type |
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| Edition |
12th ed.
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| Subject(s) | |
| Specific Detail Info |
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| Statement of Responsibility |
Philip Kotler and Kevin Lane Keller
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| Collection Type |
-
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Other version/related
No other version available
