APA Style
Upshaw
, Lynn B.. (1995).
Building Brand Identity : A Strategy for Success in a Hostile Marketplace .
New York:
John Wiley & Sons.
Chicago Style
Upshaw
, Lynn B..
Building Brand Identity : A Strategy for Success in a Hostile Marketplace.
New York:
John Wiley & Sons,
1995.
Text.
MLA Style
Upshaw
, Lynn B..
Building Brand Identity : A Strategy for Success in a Hostile Marketplace.
New York:
John Wiley & Sons,
1995.
Text.
Turabian Style
Upshaw
, Lynn B..
Building Brand Identity : A Strategy for Success in a Hostile Marketplace.
New York:
John Wiley & Sons,
1995.
Print.