APA Style

Kotler , Philip, Armstrong, Gary. (1996). Principles of Marketing 7th ed. (7th ed.). New Jersey: Prentice Hall.

Chicago Style

Kotler , Philip, Armstrong, Gary. Principles of Marketing 7th ed.. 7th ed. New Jersey: Prentice Hall, 1996. Text.

MLA Style

Kotler , Philip, Armstrong, Gary. Principles of Marketing 7th ed.. 7th ed. New Jersey: Prentice Hall, 1996. Text.

Turabian Style

Kotler , Philip, Armstrong, Gary. Principles of Marketing 7th ed.. 7th ed. New Jersey: Prentice Hall, 1996. Print.