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Strategic Brand Management : Building, Measuring, and Managing Brand Equity 4th ed.



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Series Title
-
Call Number
658.4012 KEL s
Publisher Pearson : England.,
Collation
590 p. : illus. : tab. ; 27 cm.
Language
English
ISBN/ISSN
9780273779414
Classification
658.4012
Content Type
-
Media Type
-
Carrier Type
-
Edition
4th ed.
Subject(s)
Specific Detail Info
-
Statement of Responsibility
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