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Strategic Brand Management : Building, Measuring, and Managing Brand Equity 4th ed.
Description Not Available
Availability
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Detail Information
Series Title |
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Call Number |
658.4012 KEL s
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Publisher | Pearson : England., 2013 |
Collation |
590 p. : illus. : tab. ; 27 cm.
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Language |
English
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ISBN/ISSN |
9780273779414
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Classification |
658.4012
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Content Type |
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Media Type |
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Carrier Type |
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Edition |
4th ed.
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Subject(s) | |
Specific Detail Info |
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Statement of Responsibility |
Kevin Lane Keller
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Collection Type |
-
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Other version/related
No other version available