APA Style

Scott , David Meerman. (2007). The New Rules of Marketing & PR 4th ed. (4th ed.). New York: Wiley.

Chicago Style

Scott , David Meerman. The New Rules of Marketing & PR 4th ed.. 4th ed. New York: Wiley, 2007. Text.

MLA Style

Scott , David Meerman. The New Rules of Marketing & PR 4th ed.. 4th ed. New York: Wiley, 2007. Text.

Turabian Style

Scott , David Meerman. The New Rules of Marketing & PR 4th ed.. 4th ed. New York: Wiley, 2007. Print.