APA Style
Belch
, George E.. (2015).
Advertising and Promotion : An Integrated Marketing Communications Perspective .
Boston:
McGraw-Hill.
Chicago Style
Belch
, George E..
Advertising and Promotion : An Integrated Marketing Communications Perspective.
Boston:
McGraw-Hill,
2015.
Text.
MLA Style
Belch
, George E..
Advertising and Promotion : An Integrated Marketing Communications Perspective.
Boston:
McGraw-Hill,
2015.
Text.
Turabian Style
Belch
, George E..
Advertising and Promotion : An Integrated Marketing Communications Perspective.
Boston:
McGraw-Hill,
2015.
Print.