APA Style
Walker
, Orville C., Mullins, John W.. (2014).
Marketing Strategy : a Decision-Focused Approach 8th ed. (8th ed.).
Boston:
McGraw-Hill.
Chicago Style
Walker
, Orville C., Mullins, John W..
Marketing Strategy : a Decision-Focused Approach 8th ed..
8th ed.
Boston:
McGraw-Hill,
2014.
Text.
MLA Style
Walker
, Orville C., Mullins, John W..
Marketing Strategy : a Decision-Focused Approach 8th ed..
8th ed.
Boston:
McGraw-Hill,
2014.
Text.
Turabian Style
Walker
, Orville C., Mullins, John W..
Marketing Strategy : a Decision-Focused Approach 8th ed..
8th ed.
Boston:
McGraw-Hill,
2014.
Print.