APA Style

Perreault , William D., Cannon, Joseph P., McCarthy, E Jerome. (2015). Essentials of Marketing : A Marketing Strategy Planning Approach 14th ed. (14th ed.). USA: McGraw-Hill.

Chicago Style

Perreault , William D., Cannon, Joseph P., McCarthy, E Jerome. Essentials of Marketing : A Marketing Strategy Planning Approach 14th ed.. 14th ed. USA: McGraw-Hill, 2015. Text.

MLA Style

Perreault , William D., Cannon, Joseph P., McCarthy, E Jerome. Essentials of Marketing : A Marketing Strategy Planning Approach 14th ed.. 14th ed. USA: McGraw-Hill, 2015. Text.

Turabian Style

Perreault , William D., Cannon, Joseph P., McCarthy, E Jerome. Essentials of Marketing : A Marketing Strategy Planning Approach 14th ed.. 14th ed. USA: McGraw-Hill, 2015. Print.