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Essentials of Marketing : A Marketing Strategy Planning Approach 14th ed.
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Detail Information
| Series Title |
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|---|---|
| Call Number |
658.8 PER e
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| Publisher | McGraw-Hill : USA., 2015 |
| Collation |
xliii, 716 p. : illus. : tab.; 28 cm.
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| Language |
English
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| ISBN/ISSN |
9781259251634
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| Classification |
658.8
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| Content Type |
-
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| Media Type |
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|---|---|
| Carrier Type |
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| Edition |
14th ed.
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| Subject(s) | |
| Specific Detail Info |
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| Statement of Responsibility |
William D. Perreault, Joseph B. Cannon and E. Jerome McCarthy
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| Collection Type |
-
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Other version/related
No other version available
