APA Style

Kotler, Philip, Keller, Kevin Lane. (2016). Marketing Management 15th ed. (15th ed.). Boston: Pearson.

Chicago Style

Kotler, Philip, Keller, Kevin Lane. Marketing Management 15th ed.. 15th ed. Boston: Pearson, 2016. Text.

MLA Style

Kotler, Philip, Keller, Kevin Lane. Marketing Management 15th ed.. 15th ed. Boston: Pearson, 2016. Text.

Turabian Style

Kotler, Philip, Keller, Kevin Lane. Marketing Management 15th ed.. 15th ed. Boston: Pearson, 2016. Print.