APA Style
Rossiter, John R., Percy, Larry. (1998).
Advertising Communications & Promotion Management 2nd ed. .
:
IrwinMcGraw-Hill.
Chicago Style
Rossiter, John R., Percy, Larry.
Advertising Communications & Promotion Management 2nd ed..
:
IrwinMcGraw-Hill,
1998.
Text.
MLA Style
Rossiter, John R., Percy, Larry.
Advertising Communications & Promotion Management 2nd ed..
:
IrwinMcGraw-Hill,
1998.
Text.
Turabian Style
Rossiter, John R., Percy, Larry.
Advertising Communications & Promotion Management 2nd ed..
:
IrwinMcGraw-Hill,
1998.
Print.