APA Style
Boyd, Harper W., Larreche, Jean-Claude, Walker, Orville C.. (1998).
Marketing Management : A Strategic Approach With a Global Orientation 3rd ed. (3rd ed.).
:
McGraw-Hill.
Chicago Style
Boyd, Harper W., Larreche, Jean-Claude, Walker, Orville C..
Marketing Management : A Strategic Approach With a Global Orientation 3rd ed..
3rd ed.
:
McGraw-Hill,
1998.
Text.
MLA Style
Boyd, Harper W., Larreche, Jean-Claude, Walker, Orville C..
Marketing Management : A Strategic Approach With a Global Orientation 3rd ed..
3rd ed.
:
McGraw-Hill,
1998.
Text.
Turabian Style
Boyd, Harper W., Larreche, Jean-Claude, Walker, Orville C..
Marketing Management : A Strategic Approach With a Global Orientation 3rd ed..
3rd ed.
:
McGraw-Hill,
1998.
Print.