APA Style
Kotler, Philip. (2003).
Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know .
:
John Wiley and Sons Inc..
Chicago Style
Kotler, Philip.
Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know.
:
John Wiley and Sons Inc.,
2003.
Text.
MLA Style
Kotler, Philip.
Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know.
:
John Wiley and Sons Inc.,
2003.
Text.
Turabian Style
Kotler, Philip.
Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know.
:
John Wiley and Sons Inc.,
2003.
Print.