APA Style

Coe, John M.. (2004). The Fundamentals of Business To Business : Sales and Marketing . New York: McGraw-Hill.

Chicago Style

Coe, John M.. The Fundamentals of Business To Business : Sales and Marketing. New York: McGraw-Hill, 2004. Text.

MLA Style

Coe, John M.. The Fundamentals of Business To Business : Sales and Marketing. New York: McGraw-Hill, 2004. Text.

Turabian Style

Coe, John M.. The Fundamentals of Business To Business : Sales and Marketing. New York: McGraw-Hill, 2004. Print.