APA Style
Gupta, Sunil. (2005).
Managing Customers as Investments : The Strategic Value of Customers in the Long Run .
:
Wharton School Publishing.
Chicago Style
Gupta, Sunil.
Managing Customers as Investments : The Strategic Value of Customers in the Long Run.
:
Wharton School Publishing,
2005.
Text.
MLA Style
Gupta, Sunil.
Managing Customers as Investments : The Strategic Value of Customers in the Long Run.
:
Wharton School Publishing,
2005.
Text.
Turabian Style
Gupta, Sunil.
Managing Customers as Investments : The Strategic Value of Customers in the Long Run.
:
Wharton School Publishing,
2005.
Print.