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Image of Managing Customers as Investments : The Strategic Value of Customers in the Long Run

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Managing Customers as Investments : The Strategic Value of Customers in the Long Run

Gupta, Sunil - Personal Name

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1022.2018 658.812 GUP m My Library Available

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Series Title	-
Call Number	658.812 GUP m
Publisher	Wharton School Publishing : ., 2005
Collation	xvii, 205 p. : tab. ; 24 cm.
Language	English
ISBN/ISSN	0131428950
Classification	658.812
Content Type	-

Media Type	-
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Edition	-
Subject(s)	Marketing Management
Specific Detail Info	-
Statement of Responsibility	Sunil Gupta
Collection Type	Buku Sirkulasi

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