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Brand Spirit : How cause related marketing builds brands



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1189.2018658.8 PRI bMy LibraryAvailable

Detail Information

Series Title
-
Call Number
658.8 PRI b
Publisher John Wiley & Sons : .,
Collation
xxiii, 281 p. : illus. ; 24 cm.
Language
English
ISBN/ISSN
047198776X
Classification
658.8
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Detail Info
-
Statement of Responsibility
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