APA Style

Doyle, Peter. (1998). Innovation in Marketing . : Butterworth-Heinemann Asia.

Chicago Style

Doyle, Peter. Innovation in Marketing. : Butterworth-Heinemann Asia, 1998. Text.

MLA Style

Doyle, Peter. Innovation in Marketing. : Butterworth-Heinemann Asia, 1998. Text.

Turabian Style

Doyle, Peter. Innovation in Marketing. : Butterworth-Heinemann Asia, 1998. Print.