APA Style
Belch, George E., Belch, Michael A.. (2018).
Advertising and promotion : An integrated marketing communications perspective 11th ed. (11th ed.).
New York:
McGraw-Hill.
Chicago Style
Belch, George E., Belch, Michael A..
Advertising and promotion : An integrated marketing communications perspective 11th ed..
11th ed.
New York:
McGraw-Hill,
2018.
Text.
MLA Style
Belch, George E., Belch, Michael A..
Advertising and promotion : An integrated marketing communications perspective 11th ed..
11th ed.
New York:
McGraw-Hill,
2018.
Text.
Turabian Style
Belch, George E., Belch, Michael A..
Advertising and promotion : An integrated marketing communications perspective 11th ed..
11th ed.
New York:
McGraw-Hill,
2018.
Print.