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Advertising and promotion : An integrated marketing communications perspective 11th ed.



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1701.2018659.1 BEL aMy LibraryAvailable

Detail Information

Series Title
-
Call Number
659.1 BEL a
Publisher McGraw-Hill : New York.,
Collation
xli, 764 p. : illus. : tab. ; 27 cm.
Language
English
ISBN/ISSN
9781259921698
Classification
659.1
Content Type
-
Media Type
-
Carrier Type
-
Edition
11th ed.
Subject(s)
Specific Detail Info
-
Statement of Responsibility
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