APA Style

Belch, George E, Belch, Michael A. (2001). Advertising and Promotion: An Integrated Marketing Communications Perspective Fifth Edition . Boston: McGraw-Hill/Irwin.

Chicago Style

Belch, George E, Belch, Michael A. Advertising and Promotion: An Integrated Marketing Communications Perspective Fifth Edition. Boston: McGraw-Hill/Irwin, 2001. Text.

MLA Style

Belch, George E, Belch, Michael A. Advertising and Promotion: An Integrated Marketing Communications Perspective Fifth Edition. Boston: McGraw-Hill/Irwin, 2001. Text.

Turabian Style

Belch, George E, Belch, Michael A. Advertising and Promotion: An Integrated Marketing Communications Perspective Fifth Edition. Boston: McGraw-Hill/Irwin, 2001. Print.