APA Style

Ries, Al, Ries, Laura. (2002). The Fall of Advertising and The Rise of PR . Australia: Perfectbound.

Chicago Style

Ries, Al, Ries, Laura. The Fall of Advertising and The Rise of PR. Australia: Perfectbound, 2002. Text.

MLA Style

Ries, Al, Ries, Laura. The Fall of Advertising and The Rise of PR. Australia: Perfectbound, 2002. Text.

Turabian Style

Ries, Al, Ries, Laura. The Fall of Advertising and The Rise of PR. Australia: Perfectbound, 2002. Print.