APA Style
Perreault, William D., Cannon, Joseph P., McCarthy, E Jerome. (2011).
Basic Marketing 18th ed. (18th ed.).
New York:
McGraw-Hill.
Chicago Style
Perreault, William D., Cannon, Joseph P., McCarthy, E Jerome.
Basic Marketing 18th ed..
18th ed.
New York:
McGraw-Hill,
2011.
Text.
MLA Style
Perreault, William D., Cannon, Joseph P., McCarthy, E Jerome.
Basic Marketing 18th ed..
18th ed.
New York:
McGraw-Hill,
2011.
Text.
Turabian Style
Perreault, William D., Cannon, Joseph P., McCarthy, E Jerome.
Basic Marketing 18th ed..
18th ed.
New York:
McGraw-Hill,
2011.
Print.