APA Style

Cravens , David W, Piercy, Nigel F.. (2003). Strategic Marketing 7th ed. (7th ed.). Boston: McGraw-Hill.

Chicago Style

Cravens , David W, Piercy, Nigel F.. Strategic Marketing 7th ed.. 7th ed. Boston: McGraw-Hill, 2003. Text.

MLA Style

Cravens , David W, Piercy, Nigel F.. Strategic Marketing 7th ed.. 7th ed. Boston: McGraw-Hill, 2003. Text.

Turabian Style

Cravens , David W, Piercy, Nigel F.. Strategic Marketing 7th ed.. 7th ed. Boston: McGraw-Hill, 2003. Print.