APA Style

Walker , Orville C, Mullins, John W.. (2011). Marketing Strategy : A Decision-Focused Approach 7th ed. (7th ed.). Boston: McGraw-Hill.

Chicago Style

Walker , Orville C, Mullins, John W.. Marketing Strategy : A Decision-Focused Approach 7th ed.. 7th ed. Boston: McGraw-Hill, 2011. Text.

MLA Style

Walker , Orville C, Mullins, John W.. Marketing Strategy : A Decision-Focused Approach 7th ed.. 7th ed. Boston: McGraw-Hill, 2011. Text.

Turabian Style

Walker , Orville C, Mullins, John W.. Marketing Strategy : A Decision-Focused Approach 7th ed.. 7th ed. Boston: McGraw-Hill, 2011. Print.