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Services Marketing : Integrating Customer Focus Across the Firm 5th ed.



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Detail Information

Series Title
-
Call Number
658.8 ZEI s
Publisher McGraw-Hill : Boston.,
Collation
xxviii, 708 p. : illus. ; 25.3 cm.
Language
English
ISBN/ISSN
9780071263931
Classification
658.8
Content Type
-
Media Type
-
Carrier Type
-
Edition
5th ed.
Subject(s)
Specific Detail Info
-
Statement of Responsibility
Collection Type

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