APA Style

Zikmund, William G.. (1982). Exploring Marketing Research . USA: Dryden.

Chicago Style

Zikmund, William G.. Exploring Marketing Research. USA: Dryden, 1982. Text.

MLA Style

Zikmund, William G.. Exploring Marketing Research. USA: Dryden, 1982. Text.

Turabian Style

Zikmund, William G.. Exploring Marketing Research. USA: Dryden, 1982. Print.