APA Style

Cravens, David W., Piercy, Nigel F.. (1982). Strategic Marketing 8th ed. (8th ed.). New York: Mc Graw Hill.

Chicago Style

Cravens, David W., Piercy, Nigel F.. Strategic Marketing 8th ed.. 8th ed. New York: Mc Graw Hill, 1982. Text.

MLA Style

Cravens, David W., Piercy, Nigel F.. Strategic Marketing 8th ed.. 8th ed. New York: Mc Graw Hill, 1982. Text.

Turabian Style

Cravens, David W., Piercy, Nigel F.. Strategic Marketing 8th ed.. 8th ed. New York: Mc Graw Hill, 1982. Print.