APA Style

Jain, Subhash C.. (2000). Marketing : Planning and Strategy 6th ed. (6th ed.). USA: South Western College Publishing.

Chicago Style

Jain, Subhash C.. Marketing : Planning and Strategy 6th ed.. 6th ed. USA: South Western College Publishing, 2000. Text.

MLA Style

Jain, Subhash C.. Marketing : Planning and Strategy 6th ed.. 6th ed. USA: South Western College Publishing, 2000. Text.

Turabian Style

Jain, Subhash C.. Marketing : Planning and Strategy 6th ed.. 6th ed. USA: South Western College Publishing, 2000. Print.