APA Style
Kotler, Philip, Cox, Keith. (1980).
Marketing Management and Strategy a Reader .
New Jersey:
Pearson Prentice Hall.
Chicago Style
Kotler, Philip, Cox, Keith.
Marketing Management and Strategy a Reader.
New Jersey:
Pearson Prentice Hall,
1980.
Text.
MLA Style
Kotler, Philip, Cox, Keith.
Marketing Management and Strategy a Reader.
New Jersey:
Pearson Prentice Hall,
1980.
Text.
Turabian Style
Kotler, Philip, Cox, Keith.
Marketing Management and Strategy a Reader.
New Jersey:
Pearson Prentice Hall,
1980.
Print.