APA Style

Zikmund, William G.. (1991). Exploring Marketing Research . : Dryden.

Chicago Style

Zikmund, William G.. Exploring Marketing Research. : Dryden, 1991. Text.

MLA Style

Zikmund, William G.. Exploring Marketing Research. : Dryden, 1991. Text.

Turabian Style

Zikmund, William G.. Exploring Marketing Research. : Dryden, 1991. Print.