APA Style

McCarthi, E. Jerome. (1991). Essentials of Marketing (5). Boston: IRWIN.

Chicago Style

McCarthi, E. Jerome. Essentials of Marketing. 5 Boston: IRWIN, 1991. Text.

MLA Style

McCarthi, E. Jerome. Essentials of Marketing. 5 Boston: IRWIN, 1991. Text.

Turabian Style

McCarthi, E. Jerome. Essentials of Marketing. 5 Boston: IRWIN, 1991. Print.