APA Style

Belch, George E., Belch, Michael A.. (1995). Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective 3rd ed. (3rd ed.). Chicago: IRWIN.

Chicago Style

Belch, George E., Belch, Michael A.. Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective 3rd ed.. 3rd ed. Chicago: IRWIN, 1995. Text.

MLA Style

Belch, George E., Belch, Michael A.. Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective 3rd ed.. 3rd ed. Chicago: IRWIN, 1995. Text.

Turabian Style

Belch, George E., Belch, Michael A.. Introduction to Advertising & Promotion: An Integrated Marketing Communications Perspective 3rd ed.. 3rd ed. Chicago: IRWIN, 1995. Print.