APA Style

Walther, George R. (1994). Upside Down Marketing (1994). : Mc Graw Hill.

Chicago Style

Walther, George R. Upside Down Marketing. 1994 : Mc Graw Hill, 1994. Text.

MLA Style

Walther, George R. Upside Down Marketing. 1994 : Mc Graw Hill, 1994. Text.

Turabian Style

Walther, George R. Upside Down Marketing. 1994 : Mc Graw Hill, 1994. Print.