APA Style

Duncan, Tom. (2005). Principles of Advertising & IMC 2nd ed. . America: Mc Graw Hill.

Chicago Style

Duncan, Tom. Principles of Advertising & IMC 2nd ed.. America: Mc Graw Hill, 2005. Text.

MLA Style

Duncan, Tom. Principles of Advertising & IMC 2nd ed.. America: Mc Graw Hill, 2005. Text.

Turabian Style

Duncan, Tom. Principles of Advertising & IMC 2nd ed.. America: Mc Graw Hill, 2005. Print.