APA Style
Bovee, Courtland L.. (1986).
Contemporary Advertising 2nd ed. (2nd ed.).
:
IRWIN.
Chicago Style
Bovee, Courtland L..
Contemporary Advertising 2nd ed..
2nd ed.
:
IRWIN,
1986.
Text.
MLA Style
Bovee, Courtland L..
Contemporary Advertising 2nd ed..
2nd ed.
:
IRWIN,
1986.
Text.
Turabian Style
Bovee, Courtland L..
Contemporary Advertising 2nd ed..
2nd ed.
:
IRWIN,
1986.
Print.