APA Style
West, Alan. (1988).
Cases in Marketing Techniques : Analysis, Alternatives, action .
London:
PCP.
Chicago Style
West, Alan.
Cases in Marketing Techniques : Analysis, Alternatives, action.
London:
PCP,
1988.
Text.
MLA Style
West, Alan.
Cases in Marketing Techniques : Analysis, Alternatives, action.
London:
PCP,
1988.
Text.
Turabian Style
West, Alan.
Cases in Marketing Techniques : Analysis, Alternatives, action.
London:
PCP,
1988.
Print.