APA Style

Evans, Joel R., Berman, Barry. (1984). Essentials of Marketing . USA: Macmillan Publishing.

Chicago Style

Evans, Joel R., Berman, Barry. Essentials of Marketing. USA: Macmillan Publishing, 1984. Text.

MLA Style

Evans, Joel R., Berman, Barry. Essentials of Marketing. USA: Macmillan Publishing, 1984. Text.

Turabian Style

Evans, Joel R., Berman, Barry. Essentials of Marketing. USA: Macmillan Publishing, 1984. Print.